Best Niche for Affiliates [Step-by-Step Guide]

Is there a way to choose the best niche for affiliates

Choosing a niche to be an affiliate can be a big challenge when we are starting in Digital Marketing.

After all, there are so many possibilities, that being in doubt is a common path among most people.

How does assertive market research, choose a profitable niche, and that you have an affinity to work in the affiliate market?

Well, that’s what we’re going to talk about in today’s article! 

My goal here is to deliver to you the best strategies, tips, and tools so that you never have doubts again when it comes to choosing a niche in digital marketing.

Niche, Sub-Niche, and Micro Niche

I realize that there are many divergences in the meaning between the concepts: niche, sub-niche, and micro-niche.

So, to make everything aligned and simple to understand, I want to talk a little about these concepts.  

Even for this reason, and for realizing this difficulty among beginner Affiliates, I decided to write this article.

So, let’s unravel these mysteries of digital marketing…

What does Market mean?

In the midst of so many concepts that you may have heard about since when you came across this possibility of digital marketing, there is the concept of “market”.

But, after all, what does market mean in marketing?

The market is not that place where you do your monthly shopping… lol

In Digital Marketing, the concept of Market means a broad area of ​​activity where a significant group of people have common interests and are willing to make exchanges to satisfy common needs and desires.

An example of a market is Education. 

But, calm down, because if you still don’t understand very well, throughout the article, as you understand the concepts of niche, sub-niche, and micro-niche, it will get easier 😉


What are the most profitable markets to operate in? 

Maybe you are curious to know which are the most profitable markets to act as an affiliate.

And, therefore, I brought here the list to facilitate your search and satisfy your curiosity:

  1. Money
  2. Health
  3. Relationship
  4. Life Style
  5. Self-development
  6. Education

Any niche within these big markets tends to be a great choice to act as a beginner affiliate!

Now, let’s understand a little more about what a niche market is…

What is a niche market?

When we talk about niche markets, we refer to more specific areas within a market. 


Within the Education market, we have the language niche. 

That is, as a beginner affiliate, you can choose to work in the Education market, within the “languages” niche.

But now perhaps the question arises: which language?

And that’s where we come into the concept of the sub-niche market.

What does market sub-niche mean?

The sub-niche is a portion of a niche market. That is, an even more specific area, which solves problems and offers solutions for a specific portion of people.


Within the “Education” market, there is the “Language” Niche, and the “English” Sub-niche.

That is, it is a part of the language niche because there are several other languages.

As a first-time affiliate, you can choose to promote an ebook that teaches English, for example. 

But what if you want something even more specific? 

Well, in this case, we will enter the concept of a micro niche.

What is a micro niche?

A micro niche is an even smaller slice of a market, it is a small portion of a sub-niche.


In the “Education” market, there is the “Languages” niche, the “English Languages” sub-niche, and the “English for women over 30” micro-niche. 

Realize that if you choose this micro-niche, your communication will be extremely specific.

All content and/or advertisements you create will be aimed at women over 30 years old who want to learn English.

But why and how will having these concepts clear as daylight in your mind help you choose the best niche for affiliates? 

Simple, because if you want to sell online, your communication needs to connect with the right audience for the product you are promoting as an affiliate.

If you get it wrong at this point, chances are you’ll get everything else wrong, and you’ll end up frustrated.

“You don’t want to be a frustrated affiliate who doesn’t get results, right!?”

So, let’s continue our conversation…

How important is it to choose a niche to work as a Digital Affiliate?

Defining a niche as a digital affiliate is one of the first tasks you will have in digital marketing.

And, not just one of the first tasks, but I would say it is the foundation for your success in this market.

Many people find that if they start talking about different subjects and promoting several different products, they are more likely to sell. 

If you think like that, know that it is one of the most common mistakes of beginner affiliates.

The truth is that in the online world, communication is one of the pillars for you to be able to sell, whether as an affiliate, or any other area of ​​activity.

The more niche the product or service you are promoting as an affiliate, the more likely you are to understand the audience you want to communicate with.

And the more assertive your communication, the greater the chances of you connecting with the right audience that wants the solution you are offering.

But, after all, how to choose the best niche for beginner affiliates?

I’m going to reveal some tips here that can definitely help you! 😉

What is the best niche to be an affiliate 

I would say that the best niche for you to act as an affiliate involves 3 fundamental points.

Are they:

  1. There is a market need, that is, demand;
  2. A topic that you master or want to learn;
  3. Something you enjoy or have a passion for doing.

And, I know it won’t always be so simple to find a niche where these 3 points are aligned.

So, as much as I believe they are fundamental, you need to analyze your case in particular.

Some niches will require a little more work than others, and this will depend a lot on the level of awareness that the audience you want to communicate with has regarding the pains and problems that your product can solve. 

So, for you who are new to affiliate marketing, my advice is that you choose a niche that is within one of the “big markets” I mentioned earlier.

Okay… But, how to actually choose a profitable niche to be an affiliate? 

Best Niche for New Affiliates

When you’re still a newbie affiliate, it’s hard to know what to do to get results as quickly as possible.

There is so much to study, learn and apply… There are so many new concepts and tools that we have no idea how to handle…

Anyway, in the beginning, all we want most is to decide as soon as possible and put our project on the air soon.

But I say again: 

“The choice of niche is the basis of your entire project as an affiliate. If you get it wrong here, chances are you will get it wrong everywhere else.”

And neither you nor I want that, right!? 

That’s why I want to show you the most efficient way for you to find the best niche for beginner affiliates!

The best tool to find your niche as a beginner affiliate

I believe that of all the tooltips I can share with you that will really help you choose a successful niche as a newbie affiliate, this is the best one.

It’s because?

Simply because here you shorten the path and start with something that is working in the market. 

Instead of starting from some guesswork, you will analyze data, and find the right niche and product for you to promote. 

Before I explain to you step by step here, you need to have registered on at least 1 of the platforms below:

  • ShareASale
  • Awin
  • Amazon Associates
  • CJ Affiliate
  • ClickBank

Yes, there are hundreds of other affiliate platforms available these days. But these are the main and best-known in the digital market.

So, I advise you to choose 1 and register. If you haven’t already done so, just click on the name of the platform, and you will be redirected to register, super simple and fast.

What is the best platform to start as an affiliate?

All the platforms I mentioned above are reliable. The most important thing is that you choose 1 of them to start. 

After you are already reaping more solid results as an affiliate, try other platforms. 

Just be careful with too much information. Go one step at a time.

Choosing the Best Niche for Beginner Affiliates step by step

Now that you’ve registered on the platform you’ve chosen, you’ll navigate through the area where the products you can affiliate to promote are located. 

But, before you start looking at the products, answer me 1 question:

Of the 6 major markets below, which one do you have the greatest affinity and desire to explore more?

  1. Money
  2. Health
  3. Relationship
  4. Life Style
  5. Self-development
  6. Education

It is very important that you answer this question honestly. Because it is from your answer that you will choose your market niche in the next few minutes…

Analyzing data and making your ultimate niche choice

Assuming that you have already chosen which info product platform you will start working on as an affiliate and that you have already chosen 1 of the six most promising markets, now let’s get to the analysis.

Regardless of the affiliate platform, you have chosen, your role is now to navigate through the tab of products you can affiliate with.

My advice is that you write it down on a notepad, spreadsheet, or even a piece of paper, depending on your preference.

Select from 3 to 7 products that are featured: “hottest”, “hall of fame”, “best sellers”, “top 10”… 

Finally, each platform will have a nomenclature to define the products that sell the most. 

Your job as an affiliate will now be to select some of these products and analyze how well these products are performing in the market.

And, how are you going to do that? 

How to know if a product is good to be affiliated with

In addition to the indicators that the platform where the product is “hosted” offers, you yourself, as a professional affiliate, can and should do your research.

If you have already selected some products, write down the data:

  • Product’s name
  • producer name
  • sales page URL
  • Product Affiliation Type: What are the requirements to join

With the above data in hand, it’s time for you to do your research.

Depending on the product you chose, you may find too much or too little information on Google. 

Search Google for the product and the producer of the selected product. See if there are any open complaints about this product in the “Complain here”, for example.

See if there are similar products on the market. On Google itself you can see this, through the featured ads. This is a great indication that this type of product is promising 😉

Access the product/producer’s social networks and see what level of interaction he has with the public. Also, see how this audience is receptive: are these potential customers active, do they participate, and interact with the publications? 

I know these may seem like silly details, but they’re not. 

Remember that to sell, someone “on the other side” needs to “swipe the card”, or “make the PIX”. Right? 

Understanding the behavior of the target audience for the products you selected will be the north to decide if this niche is really worth it or not. 

Recap Steps for Choosing the Best Niche for New Affiliates

Let’s make a checklist to see if you’ve completed all the steps so far.

Check with me:

  1. Chose 1 of the six most promising markets;
  2. Defined its digital platform to start as a professional affiliate;
  3. You selected from 3 to 7 products related to the market you chose to operate;
  4. Annotated the data of these products;
  5. Googled each of the selected products and their respective producers;
  6. Accessed the social networks of the products and producers you selected, and analyzed the behavior of potential consumers of these products.

If you followed all the steps I mentioned above, you are ready to define the best niche to work as an affiliate. 

From your research and notes, you already have enough data to know which are the niches in this market where it is really worth investing your precious time from now on. 


My goal with this article was to share with you a simple yet effective, data-driven technique to help you pick the best niche as a beginner affiliate.

I hope that from now on you will have no more doubts about this important point for anyone who wants to build a solid and successful online business!

If you’ve already managed to define your niche to work as an affiliate, and you want to know what the next step is, I’ll leave here a checklist with all the 12 steps necessary to be an affiliate with digital results!

Any questions or content suggestions, feel free to leave a comment below, and I’ll answer myself.

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