How to Do Affiliate Marketing on Instagram in 2023 (Full Guide)

Want to tap into affiliate marketing but unsure how to leverage Instagram?

With over 2 billion monthly active users, Instagram offers massive potential to promote affiliate links and earn commissions.

But amidst all the selfies and Stories, executing effective affiliate marketing on Instagram requires a strategic approach.

In this comprehensive guide, I’ll walk through proven methods for driving affiliate sales via Instagram in 2023 and growing your income. Let’s dive in!

CHeck This: How to Increase Organic Traffic on Instagram

Affiliate Marketing Fundamentals

Before diving into Instagram specifics, let’s quickly cover the basics of affiliate marketing for those unfamiliar:

  • Affiliate marketing involves promoting other companies’ products and services and earning a commission on resulting sales or leads.
  • Merchants handle order fulfillment, customer service, etc. The affiliate simply drives the traffic and conversions.
  • Typical commissions are 1-30% for physical products, 30-50% for digital products, and upwards of 50% for insurance, loans and other qualified leads.
  • Affiliates access product links to promote through affiliate networks like ShareASale, CJ Affiliate, Impact Radius, etc.
  • Affiliates can promote offers via social media, email, paid ads, SEO content, influencer marketing, and more.

Now let’s explore effective tactics to leverage Instagram for affiliate promotions.

Types of Affiliate Content That Performs Well on Instagram

While almost any affiliate offer can be promoted on Instagram to some degree, certain types of content tend to perform exceptionally well on the platform:


In-depth reviews and recommendations of affiliate products in your niche are a perfect match for Instagram.

Include attractive product photos and videos, detail features/benefits, and link to the merchant via your affiliate link. High-value content.


Showing the actual unboxing process appeals to viewers’ visual senses and curiosity.

Make it more interactive by asking for feedback on items. Remember to link to the affiliate merchant to purchase.


How-to tutorials and demonstrations showing an affiliate product in action make compelling Instagram content.

Things like makeup tutorials convert extremely well by revealing real usage and value.

Coupons and Deals

Promoting special coupon codes and time-sensitive deals offered through your affiliate program tapped into urgency.

Give clear calls-to-action to use your exclusive promo. Timeliness works well on Instagram.

User-Generated Content

Re-sharing visual content from existing customers using or discussing products earns peer trust.

Always get permission first, give photo credit, and link to the merchants. Win-win promotions.

These content formats balance affiliate links with genuine value for your Instagram audience.

Optimizing Your Instagram Profile for Affiliate Marketing

Having an optimized Instagram profile sets the stage for affiliate success by effectively showcasing you as a curator and building credibility:

  • Profile Picture: Have a clean, recognizable profile photo consistent with your brand identity. Steer clear of basic logos.
  • Bio: Succinctly explain who you are, what you do, and your value proposition. Include relevant niche keywords. Add affiliate disclosure.
  • Link in Bio: Drive traffic to your affiliate content using the website link in your bio. Send visitors to a conversion-focused landing page.
  • Content: Post consistently high-value affiliate and non-affiliate content your audience wants. Establish authority.
  • Engagement: Respond to all comments, questions, and feedback. Be helpful and build community.

An appealing and professional Instagram presence supports earning conversions once you begin promoting offers.

Legally Disclosing Affiliate Links on Instagram

When promoting affiliate links on social media, transparency is required by the FTC. Ensure proper disclosure by:

  • Stating affiliate/paid partnership clearly in the caption. Say if content is sponsored.
  • Using hashtags like #ad, #sponsored, #affiliate, #affiliatemarketing, etc.
  • Maintaining disclosure language in Stories even though captions disappear.
  • Ensuring disclosure text stands out and is hard to miss.

Being upfront about affiliate relationships maintains trust and complies with endorsement guidelines. Avoid legalese but disclose in simple language.

Driving Instagram Traffic to Affiliate Content

Simply promoting affiliate links directly on Instagram likely won’t drive many sales. The key is funneling Instagram followers to dedicated affiliate landing pages.

Some ways to bridge this traffic:

  • Website link in bio – Send Instagram users to an affiliate-optimized website focused on revenue-driving content and conversions.
  • Linked posts – Use the Linked feature to connect Instagram posts to longer-form affiliate articles on your website or blog.
  • Instagram shop – Enable the Instagram shopping component to add “View on Website” buttons directing followers to related affiliate product pages.
  • Add website URL – Manually include your website’s URL in key Instagram posts so users can easily click over.
  • Stories links – Overlay clickable links on Instagram Stories directing to affiliate landing pages for easy access.
  • IGTV links – Include clickable links in IGTV video descriptions for additional affiliate keyword context.

These tactics attach Instagram reach to the heavy-lifting conversion optimizations done on your affiliate content and landing pages off the social platform.

Using Affiliate Links in Instagram Posts

While generally better to link to full articles, you can also include affiliate links directly within Instagram posts and captions.

Some tips:

  • Place the affiliate link toward the end after providing helpful information upfront. Avoid link-dropping.
  • Use UTM tracker links so you can attribute sales correctly. For example:

  • Shorten lengthy URLs with link shorteners like Create custom short links for each specific social post.
  • Add compelling call-to-action language to boost click-through-rates. For example “See full review here: [affiliate link]”
  • Split long affiliate links into multiple lines using line breaks so the URL isn’t cut off.

While driving traffic out to full content is preferable, directly linking in Instagram posts can also convert sales.

Leveraging Instagram Ads for Affiliates

Once you’ve built an engaged Instagram following, paid Instagram ads provide a powerful way to scale affiliate traffic and sales.

Instagram offers robust targeting options:

  • Interests – Target users based on hobbies, interests and pages followed related to your niche.
  • Lookalikes – Create custom audiences similar to your existing high-converting followers.
  • Retargeting – Remarket to users who have visited your website or posts but not yet converted.
  • Locations – Target ads by location down to a 5 mile radius. Ideal for local services.

Some best practices for Instagram affiliate ads:

  • Promote affiliate content focused on high dollar products or irresistible lead magnets like coupons, giveaways etc.
  • Write compelling ad copy focused on the viewer benefit vs just product features. Address pain points.
  • Use high-quality images and video that grab attention while accurately conveying the offer.
  • Send traffic to a landing page optimized explicitly for the promoted offer – not just your homepage.
  • Start with small daily budgets around $5-$10 per day and scale up based on ROI.

The combination of visual storytelling and precise targeting makes Instagram ads a top channel for testing and scaling affiliate promotions.

Leveraging Instagram Influencers for Affiliates

Influencer marketing on Instagram also provides immense potential for affiliates.

But rather than focus on celebs, look for micro and nano-influencers in the 10k-100k follower range. Their engagement rates crush bigger names.

Some tips for affiliate influencer campaigns:

  • Vet influencers for audience quality – real engaged followers in your niche. Avoid fake bot followers.
  • Make sure the influencer discloses affiliate links per FTC rules.
  • Negotiate fair compensation based on expected sales driven. Mix of flat fees and revenue share commissions.
  • Provide suggested captions but give the influencer creative license to keep it authentic.
  • Send free samples of your top affiliate products for the influencers to visually showcase.
  • Have them actively engage with followers in the comments to boost engagement.

Smaller influencers drive better quality traffic and conversions. Let them creatively integrate the product into their own brand voice.

Maximizing Conversions From Instagram Traffic

The money is in the list. Once you drive followers to your landing pages, focus on capturing emails and optimizing for conversions:

  • Offer an irresistible lead magnet in exchange for emails like a coupon, contest entry, or free tool.
  • Make sure your email capture forms are mobile-friendly. Simplify fields to reduce friction.
  • On product pages, optimize with attractive visuals, detailed descriptions, testimonials, product comparisons, etc. Address all buying concerns.
  • Feature clear calls-to-action to click your affiliate links. Communicate urgency and value.
  • Enable live chat to answer questions and guide visitors further down the funnel. Don’t just abandon them on-site.
  • Supply phone, email, and social contact options to build trust and capture more leads across channels.
  • Use heatmaps and on-site analytics to identify and eliminate friction points impacting conversions. Test improvements.

Consistently optimizing your landing experiences results in higher sales from each Instagram visitor. Tiny improvements add up.

Top Affiliate Programs for Instagram

With the right approach, almost any physical or digital product can be promoted successfully on Instagram through affiliate links.

But some verticals in particular tend to work exceptionally well on visual-centric platforms like Instagram:

Fashion/apparel – Instagram users actively follow fashion trends and styles. Great engagement for apparel and accessories.

Makeup and beauty – Makeup tutorials and product reviews crush it on Instagram. High perceived value.

Fitness – Fitness buffs love discovering new workout gear and supplements on Instagram.

Travel – Aspiration-driven travel products and services have natural lifestyle appeal.

Food/grocery delivery – Everyone eats. Meal kits, recipe boxes, etc are broadly appealing.

Digital downloads – Leverage Instagram Stories and IGTV to promote books, courses,templates, etc.

CBD/hemp products – The health-conscious Instagram community provides a targeted CBD audience.

Do your research to find merchants, affiliate programs, and products specifically resonating in these visual verticals.

Scaling and Diversifying Beyond Instagram

While Instagram is great for affiliate marketing, smart diversification is key to scale your business. Some ideas:

Leverage other social platforms – Adapt your affiliate approach across Facebook, Pinterest, YouTube, TikTok, and more.

Expand paid advertising – Beyond Instagram ads, leverage platforms like Facebook, native ads, and Google Ads.

Build an email list – Email marketing helps consistently drive repeat traffic and commissions long term.

Tap into SEO – Creating affiliate content targeting buyer keywords earns organic search traffic 24/7.

Utilize influencers – Partner with relevant bloggers, podcasters, and content creators beyond just Instagram.

Promote cross-channel – Repurpose content across social, articles, email, video, ads. Amplify reach.

Avoid becoming overdependent on just Instagram. Spread your efforts across channels and assets.

Tracking Affiliate Link Performance

Like any marketing, proper tracking is crucial to evaluate what affiliate efforts deliver results on Instagram:

  • Use UTM link tagging to identify Instagram referral traffic on your site.
  • Incorporate tracking pixels from affiliate networks to attribute conversions.
  • Leverage link shorteners like to track clicks on specific Instagram posts.
  • Use unique coupon codes when possible to identify traffic sources driving sales.
  • Integrate email and Facebook pixels to see Instagram’s impact across funnels.

Proper tracking lets you double down on what works and optimize ineffective efforts. Analyze data regularly.

Wrapping Up

If you can creatively provide value to Instagram users through education, inspiration, entertainment, or incentives – promoting affiliate links can become a lucrative component of your marketing mix.

The visual nature of Instagram lends itself well to certain affiliate verticals and content styles. Look for win-win partnerships between brands providing amazing products and your ability to showcase them authentically to engaged followers.

Now get out there, start driving high-converting traffic, and hit your income goals! Feel free to reach out if you need any help getting your Instagram affiliate marketing off the ground.


What affiliate commission rates work best on Instagram?

Focus on products offering at least 10-20% commissions initially. Digital downloads, lead gen offers, and make money products letting you share 50%+ recurring are ideal once you build a following.

Should I directly link affiliate products on Instagram?

Generally better to link to a dedicated landing page or blog content focused on conversions vs just posting an affiliate link directly. But both can work if disclosed properly.

What’s the best way to contact brands about affiliate partnerships?

Check if the brand already has an established affiliate program through major networks like ShareASale or CJ Affiliate. If not, locate their contact email online and pitch a custom partnership.

Is it better to post affiliate content in Instagram Stories or on the feed?

Your main feed is better for high-quality evergreen affiliate content while Stories work well for real-time content and swipe up links to offers. Use both.

How much can you make from affiliate marketing on Instagram?

Income potential varies greatly based on your niche, followers, effort level, commission rates, etc. Most full-time influencers earn several thousand per month up to low five-figures through affiliates. Take a portfolio approach mixing income streams.

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