In this article, I’ll show you how to write a blog post in 7 simple steps, whether you’re a beginner blogger or a web writer who wants to write articles quickly and productively.
Just yesterday a friend asked me how to make his website appear in the first results of Google.
So I replied that, if not through paid traffic, the best way is to produce a lot of quality content for his audience. He replied “ That’s my problem, I don’t know how to write articles”
Like him, many people have difficulty creating content and prefer to pay for this service or even leave their websites and blogs abandoned and without visitors.
The good news is that you don’t have to be a writer or even a journalist to be able to produce quality content.
Follow these 7 simple steps on how to write a blog Post, and I guarantee that your text production process will be much easier.
Get to work!
1. Subject And Keyword
The first step in writing a good blog post is choosing the topic, but a big mistake here is talking about anything you find interesting.
The best thing is to know what subject your audience wants to read. There are several ways to get this information, such as reading questions in blog comments, videos, or social networks related to your niche.
Found the subject? Great, but you still need to define an interesting keyword that can make your blog post appear in the first results of Google.
For that, I like to use the Ubersuggest website, because you can find out how many searches for a keyword, if it is very or not very popular, and get new suggestions. See this example.
Imagine that you want to write a blog post on “ how to lose weight ”. When searching for this keyword on Ubersuggest I found the results below.
The first 2 results are “ how to lose weight ” (49,500 searches/month and SEO Difficulty 46) and “ how to lose weight fast ” (74,000 searches/month and SEO Difficulty 52).
SEO Difficulty measures the level of competition, which ranges from 1 to 100. The higher the number, the more competition.
So you can see that in the first 2 results the number of searches is huge, but the competition is also high.
In the third line appears the option “ how to slim the face ”, with a good number of searches, but the competition is much lower (SEO Difficulty = 14).
Here’s a good keyword idea for writing your article.
2. Persuasive Headline
The title needs to be catchy, it needs to catch the reader’s attention so that he or she is interested in clicking and reading your blog post.
Use and abuse mental triggers, and persuasive elements such as numbers, adjectives, impact words, etc.
Following the example of the keyword “how to slim the face”, check out some examples of possible impactful titles:
- How to slim the face? Here are 10 tips that can help you
- Incredible! How to slim your face with 6 simple exercises
- How to slim your face: Definitive step-by-step guide
- 9 tips on how to slim your face fast
- How to slim your face with healthy foods
- How to slim your face – 5 homemade methods that work!
Notice that I always used the keyword in the titles, this is important for the search engine. But with the flashy elements, the possibility of clicks is much greater.
3. Powerful Introduction
You chose an interesting topic, a keyword with many searches and low competition, and created a good headline that attracted your reader. Sensational!
The next step then is to write a powerful introduction that grabs the visitor’s attention right from the start. The best way to do this is to tell a story that makes the reader identify.
Notice that in the example in the introduction of this blog post I talked about a friend of mine, about the difficulty he has in writing articles.
This creates an interesting connection because you possibly identified with this friend of mine (I hope it worked! lol).
If your reader feels they have something in common with you or someone in your story, they’re sure to read your blog post. They will have confidence that the content is relevant to them.
An important detail is also to use the keyword right at the beginning of the first paragraph. This helps Google find your Post and also reassures the reader of what they will find.
4. Quality Content
Content is the icing on the cake. If the reader doesn’t find the promise of the headline, he’ll close your page. This is bad for your blog in terms of retention time.
An optimized blog has to retain the reader as much as possible within the article and the best thing for that is to write attractive, complete, and quality content.
So we come to the heart of the matter: how to write a blog post that is good to read, easy to write, and good to rank on Google?
The best tip is: “ separate your content into topics ”. This will organize your ideas and make writing easier because you will be doing it block by block.
Make each topic a subhead of your Post. It’s better for the reader and better for Google, which loves this organization.
If you are trying to solve a problem, your topics will be the step-by-step or tips that will solve this problem.
Another nice tip is to use easy-to-understand language that isn’t too formal, as if you were chatting with your friend.
Also use short paragraphs, from 1 to 5 lines maximum. This makes the text easier and faster to read on the screen.
5. Place Images
The images serve to illustrate the content, that is, they should help to better explain the idea you want to convey.
They also serve to make your text easy to read. Using an image every 500 words, for example, gives a good visual balance in the post.
Always use good-quality images to show professionalism. These can be photos, graphics, illustrations, iconography, etc.
Optimize your images:
- Use an editor to decrease the size and weight of the image. Light images make your blog post load faster;
- Before uploading the image, save it with the same name as your keyword. This also helps your post rank on Google;
- Include alternative text (“alt” tag) in all images in your post.
I don’t recommend that you use Google photos, because they may have unauthorized copyrights.
It is always interesting to conclude your article with a general idea, a summary of what was covered in the blog post.
You can provide, for example, an infographic, especially if it is a step-by-step blog post.
Here is the space to make a CTA (Call To Action), that is, to invite your reader to take some kind of action, which will depend on your strategy.
Examples of CTAs :
- Invite to meet your Instagram or subscribe to your Youtube channel;
- Suggest other interesting articles from your own blog;
- Indicate a product, a course that will help your reader, if he is interested in delving into the subject covered;
- Invite him to comment on the post;
- Give him some digital reward, like a free e-book or course, and he’ll join your email list.
Ultimately, it all depends on the strategy that best matches the intent of your blog post. This generates good engagement for your blog. So be sure to enjoy this moment.
7. SEO Optimization
This optimization is important for your blog post to appear on Google. Throughout this article, I talked about some important optimizations, but let’s see a few more.
Create internal links pointing to other articles on your blog and external links pointing to other sites. These links should always complement the subject you are talking about.
Repeat a few times during the text the keyword or its synonyms, but always in context. Do not exaggerate. Use it sometimes also in the alternative texts of the images.
If you use WordPress install the free Yoast SEO plugin. This plugin is amazing for you to make a perfect optimization in the text of your article.
For more information on blog post optimization, I recommend the article
Best SEO Practices to Apply Now on Your Blog
I hope this article really helped you how to write a blog post, in a clear and objective way.
Don’t just read. Put it into practice. The more you write the easier and faster it will get.
Until the next post