On-Page SEO: How to Optimize Articles for Blogs

Do you find it difficult to do a good job of On-Page SEO on your blog?

So, stay with me until the end of this article, because for sure, it will help you!

After I invested in training that taught me exactly what to do in terms of optimizing articles and pages, the traffic to my digital projects improved A LOT!

Today what I want to share with you is extremely valuable and I see very few people doing it. I’ll show you step by step how I do On-Page SEO here from the blog Shouther. 

On-Page SEO – Where to start

Before you start writing and working on SEO On Page, it is necessary that you choose the purpose of your article or page. 

But, regardless of whether it is a pure content article or focused on conversion and sales, it is very important that you search for keywords that are effective for your objective.

The three tools I use the most on a daily basis in this keyword search are

  • Google Search Console
  • Google Keyword Planner
  • Check Moz

With the conviction that I chose a good keyword, remembering, according to the objective I want to achieve with the content, then I start the article/page construction process and the On-Page SEO work.

Important Tips 

Before starting the step-by-step teaching you how to do the On-Page SEO of your articles, I want to give you some important tips. These tips can give you excellent points in relation to search engines.

2 Very Fundamental Tips for SEO 

  • Write an article with at least 500 words. In fact, SEO experts point out that the ideal is to write long articles, from 1000 to 2000 words. So, focus on the content.
  • Never copy content. Google and other search engines have enough technology to detect copies. And, I’ll warn you, they penalize blogs with duplicate content. So be honest, build your own content.

If you really want to work with blog content, know that yes, it takes work, and yes, the results can take a little longer. However, if you chose this path, do your best. 

On-Page SEO – Getting Started with Article Optimization

The first step is to choose a good title for your article. In addition to containing the keyword in focus, your title must be eye-catching and always use Copywriting techniques.

Containing a call to action can be a big differentiator and generate more clicks on your article or page. This can further boost your On-Page SEO.

In some cases, even if you are not among the top 3 positions in search engines, Copywriting can save your life and bring you excellent results.

The Title of your article is the H1. Make sure you only use one H1 for each article or page you create. 

An excellent tool that I use to help me with this optimization process is the Yost SEO plugin. This plugin has a free version for those who use the WordPress CMS platform. It’s really worth it!

H2 – The “chapters” of your article

Ideally, you should use two to three H2s for good On-Page SEO, both in articles and pages. Which doesn’t mean you can’t enter more than that. However, try to use at least two H2 in the texts you create.

What is H2? It’s a kind of “introduction to a chapter”. Where you will start a new topic in your article. 

H3 – Not always, but if possible

The H3 is like a sub-chapter. That is a chapter within a chapter.

I usually use an H3 when a “chapter” – H2 – is too long. This helps improve the readability of your article. 

But what is readability? It comes from the word readable, translating, and easy to read. This is very important and taken into account by search engines. 

Readability is just as important as SEO, as it directly influences how people will read your articles.

Google bots and other search engines take this into account more and more, especially in the age of Smartphones. So readability is tied to your On-Page SEO work.

If when writing, your paragraphs are too long, try to optimize the information you want to convey. Less is more! Try to convey the information objectively.

Keywords in ALL CAPS

As you use the keyword in the course of writing your article, try to put the first letter(s) in capital letters.

This will help search engine robots identify which words are most relevant to your article, contributing to a good job of On-Page SEO.

Also, usually, when we search for something on Google, for example, and the first letter of the keyword we are looking for appears in capital letters, it certainly attracts more attention. 

In this case, thinking about the user experience will certainly make your content stand out. 

Keyword Density

Keyword density can be checked using a good SEO plugin. What I use is Yoast SEO.

There are many good free plugins available for anyone using the WordPress CMS. Look in the plugins area > Add New.

Another option is to use some extension in your browser that will help you in this work. I use SEOquake, a Chrome extension.

You can break the branch, by joining Yost and SEOquake, so you don’t need to invest in an SEO tool right now.

The keyword density for On-Page SEO should preferably be above 1.5%.

Up to 3 or 4% you will be able to build quality content, without negatively influencing the composition of good content, that is, that it is not repetitive content.

There is no rule as to the number of times you should use the keyword in On-page SEO. This will mainly depend on the size of your text. Well, it is from this reference that the plugin will measure keyword density.

Keyword at the beginning of the first paragraph

If possible, place the keyword in focus among the first three at the beginning of the first paragraph of the article. 

This is a widely used On Page SEO technique and very important for a good job in this regard. 

Remember to put it in bold and capital letters. 

Related Keywords LSI

In the process of choosing your article’s keyword, make note of keywords that are related.

This will help you in the process of building a more complete article of words that people are likely to search for in search engines.

You can use these words both within the article and in the Tags box. If used within articles, italicize them for emphasis.

This highlight will not only be visual, for your reader. But, it will also be taken into account by search engines.

Important tip! Within the article, try to use variations of the keyword in focus, that is, that are similar, giving the same idea.

Use two to three variations. The rest of the words you selected, are put in the Tags box.

Internal Links and External Links

Links are essential for good On-Page SEO work.

At the beginning of the article, preferably in the first paragraph, add a link to an authority page, such as Wikipedia, example. 

Do not place a link that is strictly related to the keyword you want to position. This will certainly get in the way of positioning. 

See how I did it here in this article you are reading! 

  • External Links are links to other sites/blogs – pages or articles.
  • Internal Links are links from within your blog, whether from pages or articles. 

Internal links show search engines that your article has content related to specific topics that you usually address on your blog.

It also helps you improve the navigability of your blog. Because, as you have content related or complementary to the topic you are dealing with, you can cite these articles.

Thus, you will make your readers browse your blog, and read more articles. Increasing the time spent on your blog, is a positive point for you!

Internal Link Optimization

Whenever you insert an Internal Link in your article or page, try to optimize it. How to do this? Simple! 

  • Go to the “Text” tab. It’s next to the “Visual” tab. Basically, this is where your article’s HTML codes appear.
  • Look for the Internal Link you entered. 
  • After the link enter the following terms – title=”************”
  • Between the quotation marks, you must insert the title you used to name the internal link – I did this work right in the third paragraph of this article that you are reading. Notice “ Learn how to position Articles on Google”, if you position the mouse over the link, the same title will appear. 
  • Do It Like This title=” Learn How To Rank Articles On Google ” (See Example Below).

href=”https://shouther.com/seo-best-practices/”  title=”Learn to position Articles on Google“

This On-page SEO work on internal links is very relevant to Google and other search engines.

It takes some work, but it’s important!

External Link Optimization

When inserting external links into your articles or pages, it is very important that you turn the “dofollow” links into “nofollow”. 

This will help with the On-Page SEO optimization process. This way you do not transmit the authority of your article or page to the mentioned site.

How to make

  • Go to the “Text” tab, the same one I mentioned above in the optimization of internal links.
  • Find the external link 
  • After the link, add rel=”nofollow”
  • Example: <a href=”https://wikipedia.org/wiki/Search_engine_optimization” target=”_blank” rel=”nofollow” >

As well as optimized internal linking work, it also takes a bit of work, but it is just as important if you really want to do a good job of On-Page SEO.

Images and On-Page SEO

Images are fundamental to conveying ideas, sensations, and everything else that words can’t handle.

So, choose excellent images that complement the message you want to convey with the article you are writing.

But in addition, remember to put ALT attributes on your images. That’s where our dear SEO On Page comes in.

What are ALT Attributes?

Every time you place an image on an article, page, or even a featured image – the one that will be the “article cover”, it is important to do the following: 

  • In the “Visual” area, while editing the article, click on the Image
  • Select the “Edit” option
  • In the “Alternative Text” field, write a description – which should be the “title” of the H2 or H3 which it is below. (If you’re confused, take a look at the first image I put here in this article. Hover your mouse over the image. You’ll notice that the “title” of the paragraph it refers to will appear – got it?!)
  • In “Image Title Attribute”, write the same “title” you put in the “Alternate Text”.
  • Click on “Update”

Ready, your image already has the ALT Attribute. Do this for all images in the article, including the featured image.

Extra On-Page SEO Tips

  • Use a plugin to rate your articles – I use the Rating plugin, always at the end of my articles.

Go to Plugins > Add New > type “Ratings” in the search field.

  • Create lists as you write your article.

In addition to improving text visibility and your reader’s experience; experts say this also contributes as a ranking factor. Result of good On-Page SEO work.

  • Videos are all the rage and can certainly be used to optimize your On-Page SEO.

Whenever possible, add a video within your articles and/or pages. This will also contribute to a longer stay on your blog 😉 


Definitely doing On-Page SEO takes work. And, this is just part of the work you will have to maintain a well-positioned blog.

But, don’t be discouraged! You can be sure that in the long run all this will be very well rewarded.

On-Page SEO in 12 Steps

  1. Choice of keyword
  2. Write an article of at least 500 words and Never Copy Content
  3. Use only one H1 for each article – Remember   Copywriting and CTA Techniques
  4. Use at least two H2s in your articles or pages
  5. If possible use an H3 – Remember readability
  6. Put the keyword in ALL CAPS
  7. Check keyword density – at least 1.5% 
  8. Use the keyword at the beginning of your article, preferably at the beginning of the first paragraph
  9. Related keywords can be helpful
  10. Internal and External Link Optimization
  11. Pictures are worth a thousand words
  12. Extra Tips: Plugin Ratings, Lists, and Videos

Very Important Note

Don’t worry about using ABSOLUTELY ALL of these On-Page SEO techniques mentioned in this article.

Even because this can be considered a kind of “super optimization” by search engines.

Doing a good job of On-Page SEO consists of knowing how to use tools and techniques intelligently in your favor.

So, be moderate in this regard. And, everything is tested! 

Let there be text!

Writing this article took a lot of work. There were over 2000 words here. I don’t know if you already understand On-Page SEO. These techniques are used. If you know and apply them all… 

Anyway, I have a really clear conscience that I gave my best here today.

However, I realized something I need to tell you…

Even with excellent On-Page SEO optimization, writing a converting article still requires you to understand persuasion techniques.

Because it’s no use having a super-optimized article and it doesn’t make your potential customer take the action you want.

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