Organic traffic is the best way to increase your blog/site visibility without paying anything, but that doesn’t mean it will be easy!
To find out how to get spontaneous and abundant visits for your digital business, you need to know some techniques.
Thanks to Digital Marketing, many new affiliates, and digital entrepreneurs are achieving their goals through organic traffic alone.
Let’s get to know its benefits and learn about some techniques that organic traffic requires.
What is organic traffic anyway?
Organic traffic or natural traffic is the term used for all visits to your website/blog gained for free, whether through search engines such as Google, Bing, or Yahoo, social networks, or other online content.
Obviously, it does not require spending on paid advertising, such as those we see on social media written as “sponsored”.
However, with organic traffic, it takes some time to get results, unlike paid traffic.
Each has its advantages and disadvantages, so let’s see what they are.
Organic vs Paid Traffic: Which is better?
Which is better: organic traffic or paid traffic …?
A question you must have asked yourself at some point, no?
Let’s see the difference between organic traffic and paid traffic.
How does organic traffic work?
To gain organic traffic, you certainly don’t need to reinvent the wheel.
Above all, create a lot of quality content that your target audience needs and use SEO techniques to improve search engine positioning.
SEO – Search Engine Optimization is what will take your blog, website, or sales page to the next level, but you must know how to do it.
Google values the user experience, so it will always deliver the most relevant content that has well-designed SEO “signs” to it.
Start this love relationship with Google, the results will appear in weeks or months, and everything will depend on your knowledge.
How does paid traffic work?
Paid traffic works when you invest, through advertising, to generate visits to your blog, website, store, or sales page.
Typically, you pay for your keyword for specific platforms.
Google Ads is the best known, but there are also very good ones like Facebook Ads, Instagram Ads, Bing Ads, etc.
Unlike organic traffic, paid traffic requires less effort and results are faster because you make ads about your brand or product that can go around the world.
What is the best strategy anyway?
If you think about it, organic traffic can be a great strategy, but be aware that this is medium and long-term.
But you can generate a good income with it, and get good positioning in search engines without having to spend money.
To achieve this goal, it is important to create quality content and use good SEO practices.
In the case of paid traffic, it is undoubtedly a great strategy to get quick sales.
While this is great, you need to have a good knowledge of Google Ads or Facebook Ads and always make more money than you spend on your ads.
But what is the best type of traffic to generate sales every day? In fact both! TOP affiliates use both strategies to double revenue.
How important is organic traffic?
Organic traffic is important to create a solid structure in your digital business because once all the gear is created, it tends to generate results for longer.
Beginner entrepreneurs, who still don’t have the money to start their online structure, can benefit from free traffic strategies.
Although the cost is almost zero, organic traffic requires the investment of your time, and we must never forget that time is money.
Many digital entrepreneurs abandon this strategy and migrate to paid traffic, precisely because it takes longer to bring results,
With that, if you want to break the competition and see your website, online store, or blog “bomb”, bet on organic traffic.
Benefits of organic traffic
Let’s discover the benefits of organic traffic for your business.
Organic traffic offers low cost
The most obvious benefit of organic search traffic is its zero-cost advantage, as opposed to paid traffic, which requires a certain high cost.
After implementing the SEO principles, the visits to your website or blog will certainly increase and with an advantage over competitors, who are stuck in the universe of paid advertising.
Organic traffic offers credibility
One of the reasons we admire organic traffic is credibility because it has an effective foundation focused on Content Marketing.
At this point in the game, as most Internet users know, companies that take an exclusively pay-for-traffic approach often lose credibility in the marketplace.
Organic traffic weakens competition
When you ensure a natural presence in search engines and dominate the top positions, your competitors will only wear out by employing paid methods.
In other words, you will reduce your expenses compared to them.
Organic traffic knows your persona
Internet users are not the same. Some prefer to access websites through search engines, on the other hand, others regularly click on paid advertisements.
Therefore, it is important that business websites know their target audience well to be more assertive.
Consumers want to be attracted and organic traffic forces you to create a plan, which includes a study of your persona.
Speaking of persona, let’s see how to increase organic traffic to your blog.
8 Tips to Increase Blog Visits
1. Know your persona
You may have already read the words target audience and persona here in this article, but do you know what each one represents and the importance of your persona in your business?
What is the target audience?
The target audience is those people who are interested in your affiliate product, for example.
Suppose you sell as an affiliate a “book that helps you lose weight in 30 days.”
In this case, your target audience is people who want to lose weight fast.
But what about when we talk about persona?
What is a persona?
To create the ideal persona (fictional character) for your business, that is, that person who would make a certain purchase, you need to study it.
Here’s what you need to know about your persona to create one:
- have a name;
- What do you work with?;
- Shopping habits;
- Ambitions and anxieties;
- Beliefs and values;
- Pains in relation to your product or service;
- Factors/people that influence the purchase decision;
This will be your ideal customer, your persona.
2. Do a keyword study
When it comes to blogging, one of the most important SEO strategies is to study keywords well. And when we talk about organic traffic, this is crucial!
To search for the most searched terms on Google, use Google Trends or the Ubersuggest website.
Did you choose the ideal keyword for your article? So use it correctly. and repeat several times in your text, around 15 times every thousand words.
3. Create quality content
Answer: What would quality content look like for Google and your persona?
- A boring, long and tiring content?
- A text that can solve the reader’s pain?
- Content watered with SEO techniques and that, on top of that, answers users’ questions?
Well, if you answered that it’s alternatives 2 and 3, you’re right!
You have to be careful when writing quality content, so do a Google search first and see what people want to know.
Rely on competition to get an idea of language and structure, why not?
But no plagiarism, huh?
4. Optimize SEO
If you use WordPress and have the Yoast SEO plugin installed on it, great!
Yoast SEO is an excellent plugin that measures the level of SEO in the article before you publish it.
It shows and practically tells you what you should do to optimize your content for SEO.
That’s why it’s important to know Digital Marketing techniques to know exactly how to optimize your blog’s SEO.
The title must contain the keyword. Ever!
Using certain words in ALL CAPS also makes Google happy and catches the reader’s attention.
But make sure your title doesn’t get too big, okay? Just flashy and intriguing!
Optimize your website images always with the keyword, in the ALT tag or image attribute.
Always save the images of your article with the main and secondary keywords.
Make sure the content isn’t too short (600 is the minimum) and 2000 words is the recommended maximum.
5. Share your content on social networks
Sharing content on social media is an excellent way to generate organic traffic and attract visits to your blog.
And the best, without paying anything! Ask friends to do the same to help you!
The most recommended are Instagram, Facebook, Twitter, Pinterest, and Linkedin.
6. Internal links
Always using internal links in your articles is one of the most important SEO strategies for organic traffic.
They link pages on your site. This, in addition to enriching the user experience, helps the visitor spend more time on it! And Google really likes it!
7. Backlinks (Juice Link)
A backlink is a link that takes the user from site A to site B, that is, from one domain to another.
When another site creates a link that points to your blog article, Google understands that your article is relevant and, therefore, will improve its positioning.
If the blog/site that you referred to has a PageRank higher than yours, your blog acquires part of that PageRank, that is, part of the authority of the superior site.
This “authority transmission” is also known as Link Juice.
In other words, Google understands that if there are many relevant sites indicating your article, it means that your content has quality.
8. Make your website responsive
A responsive website or blog is one that appears on the user’s mobile screen adapted to that type of screen.
As I said before, Google always values the user experience, so the more readable your content is on mobile phones, tablets, and desktops, the better for the visitor and consequently, Google will value it
Now that you know everything or almost everything about organic traffic, put these tips into practice and see what happens.
Never neglect organic traffic, because when done right, it brings lasting results to your digital business, that is, many visits and sales…
Even though it is a medium and long-term strategy, it is very worthwhile to “invest” in organic traffic.
I hope this content was really useful to you! Did you have any doubts? ‘Do you use any other strategies that I haven’t mentioned in this article?
Share your opinion in the comments!